Most of the time, the reason why a ulink isn't working, is because it has not been linked to a URL or to the location of the contest. You can easily do this with any contest that has either been embedded on your website or installed to your Facebook page.
1. Go into the "Setup" of your contest and click on the "Publishing Options" button. Once you click "Publishing Options" you will have an option to Install on Facebook, or Embed Code.
2. If you want the ul.ink to take you to a contest on your Facebook page, then click "Install on a Facebook Tab" and the ul.ink will automatically take them there.
3. If you want the ul.ink to take you to a contest you have embedded on a website, click the "Embed On A Webpage" option.
4. Take the URL of the contest on your website, and put it in the "Embed Page Url:" box and then save, using the button on the right. Then change the box that says "Direct Share Traffic To:" to Website instead of Facebook.
Now your ul.ink should direct them to the URL you put in, which will take them to the contest. This is an important field to remember because the ul.ink is what will be shared when any of the entrants share your contest on social media. A broken ul.ink can result in the loss of a lot of traffic to your contest.
If this doesn't work, contact us at email@example.com.